7 janvier 2017
6
07
/01
/janvier
/2017
17:21
Lessons from IBM and Paul Rand
/https%3A%2F%2Fi2.wp.com%2Fqzprod.files.wordpress.com%2F2015%2F07%2Feye_bee_m.jpg%3Ffit%3D440%2C330%26quality%3D80%26strip%3Dall%26ssl%3D1)
How to design an enduring logo: Lessons from IBM and Paul Rand
Many tech companies these days obsess over constantly redesigning and tweaking their logos. In that context, IBM's 43-year-old logo is veritably the branding equivalent of ancient sacred scripture ...
https://qz.com/461040/how-to-design-an-enduring-logo-lessons-from-ibm-and-paul-rand/
Lessons from IBM and Paul Rand
Working with Rand
Paul Rand
Partager cet article
